The authors provide detailed insights into running successful campaigns in these digital spaces

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Al-Swidi, AA, & Al-Mamary, AA (2017). The role of pay-per-click (PPC) advertising in search engine marketing. International Journal of Information and Communication Technology Research, 7(2), 64-70. The article discusses the strategic role of PPC advertising in the larger context of search engine marketing, emphasizes the importance of platform selection for targeted advertising campaigns, and describes the salient features of each platform.
Singh, SK, & Singh, AK (2018). Pay-Per-Click (PPC) Advertising: A Review of Google AdWords and Bing Ads. International Journal of Advanced Research in Computer Science and Software Engineering, 8(2), 17-24. Here, two leading PPC platforms, Google AdWords and Bing Ads, are analyzed and their features, benefits, and challenges are compared. .
Sharma, RK, & Sharma, AK (2019). Pay-Per-Click (PPC) Advertising: A Comparative Analysis of Google jamaica mobile database AdWords, Facebook Ads, and LinkedIn Ads. International Journal of Advanced Research in Computer Science and Software Engineering, 9(2), 56-62. This study presents a parallel investigation of three giant PPC platforms – Google AdWords, Facebook Ads, and LinkedIn Ads. It considers the unique characteristics of each platform and offers strategic insights into designing successful PPC campaigns.