There is an opinion that the client delegates the bulk of the work to the agency until the result is obtained. There is some truth in this, the advertiser does not label anything himself. He entrusts the labeling process to agencies, which in turn entrust the platforms (for example, Direct or VK ). But at this time, he needs to understand all the intricacies of the process.
A popular situation: everyone has brand expenses, which in real estate are divided into all residential complexes (because developers traditionally have them in common). The difficulty is that ERIR has not yet learned to read this information correctly: there is an account, an expense, a residential complex, but the presence of a brand and the distribution of expenses are completely unclear. For now, the advertiser does this: he transfers the logic of dividing the expenses of a common brand into residential complex brands to ORD through the agency.
What is the agency's area of responsibility?
The agency's first priority is to get clarification on labeling georgia mobile database from each platform it works with. It may be too early to expect such certainty, but the team needs to be prepared now. In the meantime, all advertising platforms and formats can be divided into 2 groups:
those in which marking is definitely needed and there is an understanding of how to do it;
those where there are currently questions about the process.
The first group, in which everything is clear with the marking, can also be conditionally divided into 2 subgroups.
With your ORD (for example, Yandex, VK).
It is the easiest with these platforms. Tokens are automatically created and linked when creating new creatives: with minimal time investment, we get full marking.
In Yandex Direct, an agency only needs to enter data about the advertiser. On the ord.yandex.ru page, you can currently view basic information about the ORD and study the API. It will be possible to mark creatives with tokens and upload data after the ORD license appears. A similar situation is in targeted advertising: marking is automatic, only data on advertisers is entered. A full-fledged ord.vk.com account has already been launched, where you can receive marking for any ad manually. Automatic marking applies to all VK projects: myTarget, Relap, Pulse.