But it can mean you miss out

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Now let’s apply this example to the advertising space. It’s important to understand that your competitors, who have been using advertising for a long time, are already aggressively competing for conversions. They use different strategies such as CPI and ROAS, and Google determines how likely each user is to convert. When Google evaluates a user as a potential buyer, the competition for that user increases, leading to high bids.

So if you choose a “maximize clicks” strategy, you bosnia and herzegovina telegram data risk missing out on valuable conversion opportunities. The “maximize clicks” strategy aims to get the cheapest clicks, on users who aren’t ready to convert now but could be valuable in the future.

It's important to understand that your competitors are already competing for users who have high conversion potential, so the use of a "maximize clicks" strategy may be limited.

Therefore, I recommend avoiding the “maximum clicks” strategy, especially if your goal is to get conversions. Instead, work with “cost per click” manually. This will allow you to analyze the market, understand which products are worth buying and how they pay for themselves.