Yes, indeed, that's normal.

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How is that possible? ” you ask. “ How can it be normal that according to Universal Analytics data, 1,000 users visited my site yesterday, and according to GA4 data, 950? Clearly, one of the systems is not counting correctly. And, most likely, the problem is in GA4, because it is new, which means it still works with bugs.” Or: “How can it be normal that in Universal I have 2,000 sessions, and in GA4 1,970? How can I analyze data when in Universal there are 20 achieved goals, and in GA4 25 conversions?”

These are indeed good questions. The short answer to them is this:

In Google Analytics Universal and Google Analytics 4, you cayman islands telegram data may see the same metric names in the interface, but they are calculated differently.

But, of course, such a short answer will satisfy few people, so today we will analyze in more detail why the number of conversions in GA4 is usually higher than the number of goals achieved in Universal .

Of course, now I'm referring to a situation where both systems have the correct settings and there are no duplicates.

So, if everything is set up correctly, but there are more conversions in GA4, the reason is quite simple - The method of counting conversions .

How to count conversions

By default, when you create a conversion in GA4, it is recorded every time the corresponding event occurs. And this is the recommended way of counting for GA4. This is different from the logic of how goals worked in Google Analytics Universal, where a goal was recorded once per session.