A free lite package and a paid version with a premium subscription are offered.

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Using Leadfeeder is advisable as a complement to GA or alternative platforms, as the functionality of the service is limited, but very useful for B2B business. The platform tracks and identifies companies that visit a website, even if they do not leave any contacts. The service records data on viewed web pages and other behavioral indicators. This allows B2B players to find out which competing organizations visit the site, obtain information about potential customers, and create more targeted and personalized commercial offers. Integration with Google Analytics is available for tracking advanced data.


Leadfeeder


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8. W3counter
W3counter offers users basic (but key) Google Analytics functionality — data on traffic sources, user path on the site, information about visitors (location, age, gender, device from which the resource was visited, etc.). There is an option to add useful widgets to the site (pop-ups, social media buttons, feedback forms, etc.).

W3counter has several pricing plans, including a free package.

W3counter

9. Fathom
A more “confidential” analogue of GA, it displays all the important quantitative data in a single dashboard: unique users, web page views, average session time, bounce rate, audience information, and visitor completion of specified goals. In addition, Fathom uses a method to bypass most ad blockers, which allows you to get more data, and also offers a “faster” script than Google Analytics (as the platform developers claim). Thanks to its simplified dashboard and collection of basic statistics, Fathom is optimal for small companies.