Google's Favorite SERP Feature: "People Also Ask" Questions

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To make sure you’re providing useful content, respond to real demand. There’s no better way to do this than by looking at People Also Asking (PAA) questions. Google already displays them below most results for major search queries.

"People Also Ask" is nothing new. It's been around for france phone number data a few years now, and it exploded in 2019. Enjoy its traffic benefits while they're still available. In the past, we've had to mine third-party sources, such as:

Forums (Facebook and LinkedIn groups).
Question and answer sites (Quora, StackExchange, even Reddit AMAs).
Keyword research tools.
You can continue to research these. But it's better to go straight to the source. Simply go to Google, search for most, even broad, single-word queries in your field, and then look at the questions asked.

Before "People Also Ask," featured snippets were a big deal. But by 2022, there were 10x more PAAs than snippets on Google, and featured snippets often led to searches without clicks. You often need schema.org markup to rank high in snippets , which means extra work.

PAAs are different. They can increase traffic to previously less prominent websites.