What is Google Topic Authority?

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Google is revealing new information about how its Topic Authority system works and how it selects articles that appear first in search results.
What is Google Topic Authority and how does it work?
Topic Authority from Google is a system that aims to display relevant and expert information in Google search and Google News based on the search term. In the past, it often happened in searches that articles and comments from authors and sources that are not expert sources were displayed in the first places after entering a search query . This could overshadow expert sources such as scientific papers and publications providing specific expertise for more complex search queries.

Google has decided to combat this with its indonesia phone number data Topic Authority system . It also focuses on displaying local and regional publications, which provides users with more relevant information. How does this work in practice? Google first finds out who the user is, who is searching for the query, and where they are located. Then, after entering the search query, it displays the relevant publication for that individual at the top of the search results.

Based on what information does the system select the displayed resources?
Google Topic Authority uses more information to assess the expertise and relevance of search sources, and the company has revealed the algorithm behind the system.

Relevance of the source for the searched topics : The system can evaluate whether the results offered are relevant to the given topics. If the source deals with the topic more regularly, it is more likely to be displayed. At the same time, the reputation of the source is also connected with this point, i.e. whether it is an expert source or not.

Prioritizing local and regional publications : Local and regional publications for a specific user are more likely to appear than results that are not locally relevant.