LinkedIn isn’t exactly a photo-centric social network

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That said, a few photo posts here and there can add a nice pop and can increase engagement. Especially if you manage to post photos that are relevant to your audience and that tie into your expertise and brand. Luckily, you’re not limited to posting just one image. You can post multiple photos that connect together.

Link posts
Link posts are great for sharing content you publish japan phone number data elsewhere, like on your blog. Link posts include a preview that automatically downloads images from the website you link to.

Native videos
You can also upload videos to LinkedIn. These have been in high demand among followers recently. Videos spread across the social network at lightning speed and are 20 times more likely to be shared than any other type of content.

When creating and sharing videos, use the same standards as you do for your written content:

Focus on your audience. What do they want to hear/see?
Stay relevant. Don't post random videos that aren't related to what you do, what you sell, or who you sell to.
Tell stories about your brand, your company culture, your customers, and you.
Documentary contributions
Unique to LinkedIn, document posts allow you to upload documents like PowerPoint presentations, PDFs, Word files, Excel files, and more. This means one thing for you. Publish more in-depth content like e-books, case studies, slides from your latest presentation, whitepapers, research studies, and more, directly into a LinkedIn post.