Guerrilla marketing in politics is a reality! Understand the concept and its applications in an electoral campaign.
As the election season approaches, the competition heats up and each candidate starts looking for alternatives to stand out positively and keep their name on people's lips. One of these ways is guerrilla marketing. But are you ready for this type of strategy?
By the way, do you know what guerrilla marketing is? Today's post will explain exactly what this term is and how it can be applied in politics, more specifically in election campaigns, a time to attract the attention of voters and ensure that the candidate's image remains in the popular imagination.
What is guerrilla marketing?
The expression was created by an American advertiser named Jay Conrad Levinson in the 1970s. The term refers to the Vietnam War, which began in 1959 and ended in 1975. North Vietnamese guerrillas became known for having few resources and firepower, but still managing to surprise their opponents with unusual guerrilla techniques.
The fighters demonstrated a great knowledge of the battle colombia mobile database locations, great speed in attacks and counterattacks and sometimes the support of the local population. All of this together provided the surprise factor.
Guerrilla marketing generally uses shorter, short-term actions that generally do not require a very high investment for implementation, having a low cost, which is already very advantageous.
The big difference is that these actions always seek to escape from the conventional and traditional, being marked by innovation and the unusual. This is capable of provoking a reaction in people, making them difficult to forget.
This type of strategy can be adopted for the most diverse market niches and even by NGOs that want to draw attention to a specific cause.
A good example of guerrilla marketing is that done by the American network HBO, which usually carries out interventions in some cities before the premiere of a new series or new season. The interventions can be simple, such as slight modifications to public transportation such as banners and plots, or more elaborate and impactful, such as dyeing the water in a fountain red to advertise a series with a vampire theme. These are ways of fueling viewers' expectations and keeping them engaged even before the productions are shown.