Microtargeting, in the context of Institutional and Government Relations, refers to the practice of directing messages and campaigns in a highly specific way, aiming to segment stakeholders. And, in 2024, this strategy is expected to gain prominence in the area.
In practice, microtargeting in the RIG area involves detailed data analysis to identify stakeholder segments and create campaigns targeted at these groups. Personalizing messages allows for more assertive communication, adapted to the specific interests of each segment, promoting greater engagement and acceptance of the proposals advocated.
This focus is particularly relevant this year, given the belize mobile database increasing complexity of political and social issues, making it essential for professionals in the field to create campaigns that resonate precisely and attract the attention of different audiences.
The microtargeting trend highlights the need for a more sophisticated approach to RIG efforts. By recognizing the differences and nuances of stakeholders, practitioners are able to build stronger relationships, influence key decision-makers, and drive change.
Image highlighting 'ESG Leadership' as a RIG trend for 2024, with the image of a heart-shaped leaf symbolizing sustainability and social responsibility
After COP28, a conference that brought together representatives from around the world to discuss climate change , green agendas gained strength in the National Congress at the end of last year, highlighting the importance of the action of Institutional and Government Relations professionals in ESG actions.
The trend for 2024 is that advocacy for sustainable agendas will be even more relevant. Active involvement in promoting regulations aligned with sustainability not only strengthens the institutional image, but also contributes to building a regulatory environment conducive to responsible development.
Thinking about discussions on sustainability, attention should turn to matters that specifically deal with policies for the energy transition, such as the carbon market, fuel of the future and the legal framework for offshore wind power.
In addition to identifying important issues, RIG professionals must be aware of the development of other skills that qualify them for ESG work. According to the Global Green Skills Report, prepared by LinkedIn, mastering green skills can increase a candidate's chances of landing a job in the sector by 35%. Knowing how to assess political and regulatory impacts, knowledge of ESG monitoring technologies, and expertise in environmental policy and regulations are some essential qualifications.