Am I required to use a cost-saving CSS when displaying my Google Shopping ads?

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Questions about advertising through Google Ads Comparison Shopping Services and Google Merchant Center
Yes, to save 20% on the cost per click of Google Shopping campaigns you are required to use a CSS. However, it is not mandatory if you want to run your ads normally, without the discount on clicks.

Do I have to pay Google directly to access the Comparison Shopping Service?
No, this service was created kuwait cell phone number list precisely to remove the “dominant position” from Google, for this reason you do not have to pay Google directly. Contact Stefano Diversi to activate a certified CSS for €19/month.

Can my products appear multiple times on the same page?
Google tries to avoid showing the same product from the same advertiser multiple times. However, different products from your catalog can be displayed and managed via CSS within the Shopping campaign.

Where and how are Google Shopping ads shown?
At the top of the search results or with a box to the side of the search results, with product details: image, title, price, any discounted price, shipping cost, any product details. This is both in the Shopping Ads section and in the Google Shopping section