Learn more about what TikTok SEO means, ranking factors to keep in mind for your videos and how to create content that will rank well on TikTok.
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SEO stands for search engine afghanistan phone number data optimization. This is often used in reference to Google and the web pages that appear in search results. For example, this article is an example of a piece of content optimized for traditional SEO. You may have found it by searching for “TikTok SEO” on Google or Bing.
TikTok SEO is similar—but it takes place on TikTok. TikTok SEO is the practice of optimizing your video content (rather than your website content) for TikTok’s search engine, algorithm and “For You Page” (rather than for a search engine results page or SERP).
TikTok is becoming more and more popular for search. In fact, 40% of Gen Z will use TikTok and Instagram for search instead of going to Google. So if someone is searching for, say, a local place to get lunch, and you’re running TikTok for a restaurant or lunch spot, you want your videos to appear first. This is where TikTok SEO comes in.
TikTok SEO ranking factors
Every search engine has its own factors that help content rank. Just like every social media platform has an algorithm that helps put relevant content in front of each user. With TikTok, they’re one in the same.
There’s been a lot of buzz around the TikTok algorithm due to its ability to place hyper-relevant content in their users’ feeds (called the For You Page or FYP for short). These factors also play a part in the content shown in search results.