What is Native Advertising Technically?

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The goal of native advertising is to reproduce the user experience of the context in which it is positioned, both in appearance and content .

In many cases, it is promoted latvia cell phone number list through an advertorial or appears in the form of a video, landing page or in-depth guide. The word “native advertising” refers to the consistency of the content with other media or messages that appear on the platform.

The main feature of native advertising is that it tries to reduce the recognition of the ad by consumers thanks to its integration into the native content of the platform. Despite being labeled as “sponsored content” or “branded”.

Readers may have difficulty identifying native advertising immediately. The classic example is advertisements placed between suggested articles or related to the end of a content. Precisely because of their “native” nature, especially when labels such as “ From all over the Web ” are used, they can attract the click of the reader or those surfing the web.

A precursor to native advertising is product placement (or embedded marketing ). The product placement marketing strategy aims to place the brand or a product within the content itself. Hollywood films that use product placement are very famous. Instead, in native advertising, product and content merge within the same platform.