Using ai for smarter email personalization

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They do exactly what they sound like. They welcome people to your list. The smartest welcome emails also prompt you to take action—usually taking the next step and becoming a customer. Marketers don’t want you to just sign up and forget about them. This welcome email from klear is a great example. They sent me this email after I signed up. It was a friendly welcome, but to the point: they wanted me to start using their services immediately.

They conveniently include instructions on russia whatsapp data how to do this: klearwelcome Re-engagement emails as retention emails This is another common scenario. Let's say someone used to interact with your email, but has now stopped. The emails you send to get them re-engaged are called…re-engagement emails. Not hard to figure out, right? Although we have all these different terms, they are easy to understand. This example of a re-engagement email is from a retailer I’ve placed an order with.

They want me to stay active with them as a client. This serves both as a reminder that I used to love them so much that I ordered them, and to motivate me to order again. They even offer discount codes to sweeten the deal. ornicmountain behavioral emails as retention emails Want another style of retention email? This email is called a "behavioral email." It’s based on how your subscribers behave (us email marketers aren’t very creative about how to name these things).