Instagram is a platform that has revolutionized the way businesses and brands interact with their audiences. Its effectiveness as a marketing channel is now undeniable and often surpasses that of traditional advertising.
To give you a clearer idea, consider this russia cell phone number list data: in 2025, with the evolution of social media and the emergence of new platforms, Instagram will see a significant increase in active users , surpassing 303 million digital creators worldwide.
Every day, millions of posts are shared on the platform, and a large percentage of users follow business profiles, demonstrating the importance of Instagram as a marketing channel.
Furthermore, statistics show that a significant portion of the most viewed stories belong to companies, underlining the effectiveness of the “Stories” format as an engagement tool.
One particularly interesting aspect concerns Generation Z. These young users, between 15 and 24 years old, use Instagram more frequently than other age groups, highlighting the platform as an essential tool to reach this demographic. If your target is a young and dynamic audience, you cannot ignore the immense potential offered by Instagram.