Also, they need to understand: Omnichannel Shopping Omnichannel shopping is an enormously influential factor in the world of modern buyer behavior. Basically, it means that people are using multiple avenues of commerce to make buying choices. They may research a product online and then buy it in person, or they may see an item at the store and then order when going through an email they receive from the company newsletter (this is why it is so important to invest in a good email automation software and begin building your own email list).
Lucy, from our earlier example, did exactly this. Modern greece whatsapp number data marketers understand this aspect of buyer behavior and try to use it advantageously. For example, Sephora and other cosmetic manufacturers implement “try-on” features in their applications. Consumers can apply virtual makeup shades in a phone application.
This lets the buyer see how they will look with makeup online before potentially transitioning into an offline purchase. Of course, the purchase doesn’t have to be offline.While cosmetics continue to be regularly purchased in person, the same app that lets you try on shades is also an e-commerce platform.