EAT will help you make your page visible in search results

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Search engines like Google and Seznam do everything in their power to provide their visitors with the best possible answers to their questions . It is therefore not surprising that when evaluating sites, they primarily value high-quality content. But what content is considered high-quality? Google has summarized this dilemma in three words that indicate the characteristics that quality content should have. Expertise, authority and trustworthiness – characteristics also known as EAT (Expertise, Authoritativeness and Trustworthiness). According to Google, however, this principle should not only apply to the content itself, but also to its author, which offers a great opportunity to connect SEO and influencer marketing.

Are influencers the future of SEO?

What's good for the user is also good for the search engine
Creating expertly-founded, relevant, and trustworthy ivory coast phone number data content that is well-structured and provides users with clear and comprehensive answers to their questions is good for building trust with potential customers and search engines. If you can involve influencers in your industry in your content marketing , it can help you gain more credibility with search engines and thus better search results.

If your content is perceived as authoritative, it will not only bring you favor from search engines, but also popularity among people looking for answers to their questions. Links to your site will get shared on social networks, which will bring you additional traffic.

Give your content credibility with influencers
Use the right keywords related to your brand's content and find suitable influencers who are also involved in this topic. Then you can try to approach them with an offer of profitable cooperation. How to do it?

• Identify influencers who are already creating content on topics you are interested in and are successful with in search results.
• Consider the likelihood that the influencer will attract links to your website if they were to publish some of their content there.