Landing page to appeal to a specific audience

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People showed interest in your product or service, but didn't buy anything. Why is that? Maybe they didn't have enough information, maybe the price was too high. Create keyword-targeted ads and landing pages that provide the customer with enough information about the benefits of a specific product. Focus on how the product can improve the customer's life, rather than a dry list of parameters.

Audience settings

Remarketing on YouTube
YouTube also allows for different ways to malta phone number data remarket. Let’s talk about which YouTube ad format is best suited and allows the most control over your remarketing strategy. Let’s take a look at audience selection and which ad format you should use.

1. Audience selection
When choosing your audience for YouTube remarketing, keep in mind that you only have a short time to showcase your product or service, so it's best to reach people who have worked with you before or are familiar with your product or service.

2. Choosing an ad format
The most successful formats you’ll see are skippable and display ads .
With skippable ads, your audience is able to skip a video after watching it for five seconds. However, you only pay if visitors watch it until the end or for at least 30 seconds. These ads are great for increasing page views, improving brand awareness, and reaching customers who are at the top of the marketing funnel . Skippable ads are also great if your product needs a demo video that best highlights its features and benefits.