The call went well and you move the prospect to the next stage of your pipeline. This triggers an email inviting your prospect to join your Facebook community to make them feel special.
You've agreed with a prospect and when they move to the next stage in your pipeline, an automated proposal email is sent to them.
You sell SaaS. A potential customer’s trial period has expired, without them taking any steps to start paying. When they move to the “Lost” stage, an email is triggered to convince them to subscribe or at least extend their trial period.
6. It is not always necessary to send emails
Tracking and email go hand in hand, but the story doesn't end there.
While email remains the backbone of business norway cell phone number list communication, other media can offer more in terms of deliverability, speed of response and overall effect on the prospect.
The Long Game: Email
Email is the safest and most reliable option. It allows you to gently nudge your prospect repeatedly without being intrusive. You let the prospect control when and how they respond, but it may take time to achieve your goals.
Compared to email, a phone call is harder to ignore. People are more likely to pick up their phone than respond to an email within two minutes.
For the same reason, phone calls are more intrusive than emails. We all prefer to do things on our own time, and follow-up phone calls don't really fit that. The risk of turning a "maybe" into a "no" is higher with phone calls than with emails, because the risk of coming across as annoying is higher.