The best part: most of them check their inboxes dail

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From this base, all your email marketing actions will be structured, facilitating the work of delivering your messages. Thus, what was previously a traditional and even simple practice, has become fundamental for the better functioning of digital marketing actions and strategies, also facilitating the work of email marketing automation. How important is mailing? Even though the use of social networks has increased considerably in recent years, and other platforms have gained ground among users, email is still an extremely used channel.

According to a survey by pew research, % of people connected to the new zealand whatsapp data internet have email accounts and % of them access them daily. Furthermore, email is the preferred channel for the majority of users — % — to receive messages, offers and advertisements from a company, according to a survey by marketingsherpa. Therefore, by investing in creating a quality mailing list, you will communicate with potential consumers much more effectively on a channel that already results in good numbers.

In practice, it is a way to further increase the accuracy of your messages. After all, you will send content designed exactly to impact your contact base, on a platform that is considered ideal by these users.y. The chances of being seen, therefore, increase. Therefore, if you want to get closer to those who are not yet customers of your company or gain loyalty from those who have already consumed your products and/or services, email is the ideal channel.