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Want to know tips for combining the two strategies? Keep reading! How to integrate the two strategies? If you've reached this point in the text, you already know that combining facebook ads and email marketing strategies can enhance the way you capture, qualify, convert and retain your customers. The choice of these two channels to be integrated is not by chance, since, in addition to presenting interesting returns for the business, they please the majority of consumers.

This is clear when observing this research carried out by switzerland whatsapp data sprout social, which shows that, from the customers' point of view, email is the preferred channel for receiving offers, closely followed by social networks. Therefore, using the two media in a coordinated way is a way to extract the maximum potential from your digital marketing. Sprout social search that said, it is important to remember that, although integrated, the strategies must maintain their particularities.

the same content for your newsletters and for your facebook fan pages, or you will kill the interest of your followers. Still, some points must be maintained in both formats, such as language. Adopt the same language style on both channels there is no effective marketing without building a strong identity for your brand.