Jeff Bezos As Reid Hoffman (one of the founders of LinkedIn) and Ben Casnocha explain in the book The Best Business Is You , your competitive advantage is made up of three different and ever-changing forces: your assets (what you own right now), your aspirations, and the reality of the market.
If you focus on your differential value, you will have a slovenia mobile database smaller market. voice, and more opportunities to converse with your clients and build a powerful personal brand. Step #2. Work (and invest) in your image Here you need three things: a name, a logo, and quality photos.
No Instagram images from the last vacation or a logo made “as a favor” by a designer friend. You don’t need to spend thousands of pesos on this, but if you want to have a positive impact you have to invest. Let’s be serious. Your brand can be your own name, or a phrase that identifies you.