The AIDA model has been used by advertisers and marketers for several decades : due to its high effectiveness, its application has spread to virtually all areas of digital marketing.
Today, it's a widely used copywriting method in content shareholder database marketing, as it captures user attention, adds value, and, consequently, increases traffic to a company's website.
This technique works based on the different phases of the sales funnel and, like the sales funnel, is structured in four stages. Below, learn what the AIDA method is and how you can incorporate it into your copy to attract prospects and increase your sales.
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The AIDA concept is an acronym for Attention, Interest, Desire, and Action. It is based on the process a user goes through from discovering a brand, becoming interested in what it offers, desiring it, purchasing it, and becoming a customer.
It's one of the first persuasive copywriting formulas created to get people to take a specific action—in this case, a purchase.