At just one year old, the audio communication social network Clubhouse is already on the lips of celebrities such as Elon Musk and Mark Zuckerberg ; and it has achieved this without text, images, or videos.
Launched in the midst of the COVID-19 pandemic, it garnered more dentist database than 1 million registered users in just a few months. According to its creators, it functions as a "conversation space to generate meaningful connections and share experiences." But what makes it so popular?
After a year in which all video platforms were used for work, education, and communication, we reached a point where people started talking about "Zoom fatigue."
This is where Clubhouse comes in, reclaiming the power of audio conversation as an alternative that's generating significant interest.
In the following article, we'll tell you why Clubhouse is so popular and how to use it to attract customers, increase sales, and build a community around your brand.