2. AR promises a bright future
It is a term that you often hear these days: AR. But, what does it actually mean? And above all… What can you do with it? AR is an abbreviation for Augmented Reality, which simply means that, for example, you see something through the camera on your phone that is not really there. Think for example of the hype of a few summers ago: Pokemon Go. But, companies also use AR to sell their product. And that can be easier than you think. More and more companies are using it. The possibilities are already endless, but it will only become bigger and more innovative in the near future.
Take Snapchat or Instagram. On these social media you have the possibility to put a 'filter' on your face, so that you might look like a dog. This is also AR! Nowadays on Snapchat you can create such a filter completely independently and submit it (for a fee) so that other users can use it.
The possibilities are endless. Are you selling shoes? With the camera in Instagram, a potential buyer can now see via his or her camera whether that new pair will look good. Or Toto, who despite corona let you cheer in the shirt of your favorite football club. DJ MAG also gratefully made use of AR, because this year their annual award ceremony for the number one DJ in the world could not go ahead country email list they organized an online celebration . All via Snapchat.
It’s an old but golden concept: as a company, respond to current events in your marketing and chances are that it will reach a large audience. However, 2020 was a special year. Partly due to the global pandemic. As a marketer, you want to be on top of the news, but how do you deal with an international emergency like this?
Many companies initially held off. But as time went on, the first hooks started to come. Carefully, that is. Hornbach took the plunge and placed a hook about Mark Rutte and thereby praised their work gloves.
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This was quickly followed by VakantieVeilingen, who came up with a toilet paper joke. What is striking is that companies do not respond to the virus itself, but mainly to the behavior of the Dutch during the pandemic. This seems to be where the line is drawn as to what is and is not allowed.