Imagine your company has a top-notch website with an attractive design and high-quality content. Everything seems perfect until you realize that, despite your efforts, few visitors find your site. This is frustrating! A crucial piece of the puzzle is missing: search engine optimization (SEO).
SEO is the process by which you increase your website's visibility in search engine results. But where do you start? Here are five practical tips to improve your SEO strategy.
Keep your website fresh and relevant. Updating your content helps keep your amazon database website attractive to Google and other search engines. Whether it's updating old blog posts or adding new information, or expanding or updating your offerings from time to time, stay active and ensure your content remains relevant.
You should pay attention to loading times. The speed of your website can have a significant impact on your ranking. Slow pages can not only impair the user experience and thus contribute to the bounce rate, but also negatively impact your conversion rate. The focus should be on mobile devices, unless they are used in B2B. Loading times can be tested using Google's PageSpeed Insights .
It's essential today to have a mobile-friendly website and a mobile-friendly webshop, as already mentioned in Tip 2. As more and more people access websites via mobile devices, Google rewards mobile optimization with higher rankings.
Practical tips: The 5 best tips for search engine optimization
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