In addition, YouTube is also widely used as a search engine, so there are great opportunities for pull marketing. In addition, there are also many advertising opportunities on YouTube. The ads are often (partially) non-skippable . The viewer must therefore continue watching, which allows you as an advertiser to tell your message. Make sure that you adapt the structure of your video to the use, so that your message can always be told.
YouTube as a channel is still strongly focused on horizontal videos (16:9).
Many channels and even more formats. A lot of information, right? We understand that the number of job function email database possibilities on social media to use motion content can be overwhelming. That is why I try to clearly summarize the most important (most used) formats in 1 diagram. This diagram also contains an indication for the optimal length, based on our experience. Please note, this is not an exact science, but purely our own benchmark. And, it also contains our vision on the optimal consumption moment of the content.