Up- and cross-selling: Increase sales

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An online store significantly increases the reach for customer acquisition. If global sales are suddenly realized, revenue naturally increases accordingly.

With the help of the right e-commerce solution, B2B companies also have the opportunity to personalize their product catalogs and the content of their online shop – the key word in this context is customer segmentation.

Upselling and cross-selling also play an important role. Additional products botim database and options can be easily displayed on the product detail page of a B2B online store . These marketing measures effectively increase the average shopping cart value, resulting in a noticeable increase in sales.

High cost savings potential
At first glance, it may sound utopian to enjoy increased sales while simultaneously reducing costs. However, this is precisely one of the most compelling advantages of an online shop in the B2B sector.

When a company leverages the possibilities of e-commerce, it creates much more than just an additional sales channel. With the help of modern e-commerce solutions, it's easy to map numerous business processes online. This includes almost the entire order processing process, including order acceptance, customer communication, and returns management. These time-consuming processes naturally involve numerous employees.