Thanks to the glimpse into the lives of famous people, young people in particular started following their heroes. It felt close, it felt real.
Much earlier than the people who were already famous, 'ordinary' people started to discover Instagram as a channel where you could gather followers and fans with your own unique view of the world. The first big accounts on Instagram are for example @newyorkcity , @gdax and also the Dutch @croyable and @neginmirsalehi .
What is striking is that especially people and non-companies become popular on Instagram and are still bigger. buy bulk sms service On Facebook it is the other way around. For example: @natgeo is the most popular Instagram account of a company after Instagram itself with 145 million followers, while @cristiano (ronaldo) and @arianagrande have more than 200 million followers. Many of these popular accounts were also manually pushed by the Instagram PR team. One such success story is of the ugly dog Tuna ( @tunameltsmyheart ).
In the first few years, the list contained around 200 accounts that gained more visibility than others and therefore grew faster, because the PR team thought they took beautiful photos. Handpicked , that is. The popular page , where your photo ended up when it generated a lot of interaction in a short period of time, also contributed to popular accounts growing even faster and faster than smaller ones. The popular page was only adjusted in 2016, when the algorithm was also introduced, and showed messages to each user that matched the user's own behavior or interest. The same mechanism that Facebook uses.