For example, Fontys University employees share content by adding the hashtag #wijzijnfontys. They share sincere stories and events on and around campus and in this way make good use of their prayers and extensive network of students, teachers and employees.
Wow how thoughtful. Thanks! @FontysKindEduca #thankyou #doesgood #onlineeducation #wearefontys #corona c level executive list #strongertogether #stayhome #holdup pic.twitter.com/7VkOf0Q9Bl
— Denise van de Pas (@digidenise) April 23, 2020
Consumers trust recommendations from people rather than brands, as Capterra research also shows . Content created by employees themselves therefore works well for social selling . Authenticity and trust are a must for social selling. As consumers, we want to see proof that your organization is good. We find that proof in reviews and testimonials from customers, among other things. By letting your employees create their own content, they ensure that trust.