Why use popup plugins on WordPress?

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Before we dive into specific plugins, let's talk about why popups remain one of the most powerful tools in your digital marketing arsenal in 2025.

Pop-up plugins can generate massive ROI
Popup data doesn't lie (and who doesn't love good data!):

Top digital marketers report that conversion rates have increased 2-5x after implementing smart pop-ups. One of Hello Bar's e-commerce sites went from a disappointing 0.8% conversion rate to 4.2% in just 3 weeks!

According to Sumo, the average conversion rate for popups btc users across all industries is around 3.09%, with the top 10% of popups converting at an impressive 9.28% (Source: Sumo, 2023)

Targeted pop-ups can increase conversion rates by up to 40% compared to generic pop-ups (Source: Omnisend Research, 2024). Hello Bar reports that its clients see an average 83% increase in conversion rates.

Exit-intent popups can recover 10-15% of potentially lost visitors who were about to bounce (Source: OptinMonster, 2024)

Well-designed pop-ups have been shown to increase average order value by 3-5% in e-commerce environments (Source: Baymard Institute, 2024)

These numbers clearly show one thing: when implemented well, pop-ups produce results that few other marketing tools can match. And thanks to today's beautiful designs and impressive targeting options, the days of boring and useless pop-ups are over.