Additional opportunities for long-term customer loyalty

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A company should also offer a feedback option so that both positive feedback and suggestions and complaints can be accepted. This feedback should be acted upon, and any problems or discrepancies should be resolved. This promotes customer relationships and simultaneously helps prevent existing customers from leaving, allowing the company to record an increase in new customers.

Another way to strengthen and expand customer loyalty to a company is to use and truemoney database offer loyalty programs. Customers are rewarded for previous purchases and are simultaneously encouraged to make repeat purchases.

Loyalty programs thus help strengthen the bond with existing customers and increase a company's share of new customers. At the same time, these programs are structured and can be viewed as a long-term initiative on the part of the retailer, service provider, or manufacturer. By registering for such a program and the customer's consent, data on a customer's purchasing behavior and interest can be collected and evaluated.