Creating short creative videos and then editing them with funny extras. It is a successful formula for the TikTok app for children and young people. You can then share these videos with a much larger audience than just your friends or connections. If you appear on the For You page , you can easily go viral. This is also interesting for companies.
There are still only a few companies that are active and see the possibilities of the app for their communication and marketing. That does not mean that TikTok is not suitable for companies. The growing platform offers opportunities to develop creative content, especially when your company focuses on a young target group. But more and more young professionals and seniors are also entering the platform. The basis for getting started with this? A clear strategy .
TikTok users are very active
TikTok is definitely not a one-hit wonder. Do you have doubts about the platform's success? fax lists Then the infographic below from SocialPilot will convince you.
The visual contains interesting figures about TikTok usage.
There are more than 500 million active users worldwide.
Of these, 41 percent are between 16 and 24 years old.
Users spend an average of more than an hour a day on the app.
In total, more than 100 billion videos are watched every month.
Nearly 70 percent of users spend their time watching other users' videos.
More than 34 percent of users post content on the platform daily.
Opportunities for companies
While Dutch companies are still somewhat hesitant to use TikTok, many companies in the United States are already active on the platform. Advertising, collaborations with influencers and setting up challenges . It is good for increasing your brand awareness and your reach. In America, consumers have already spent more than 23 million dollars.
Curious about other figures on TikTok usage? Scroll down to view the infographic. Click on the image for a larger version.