LinkedIn can be a valuable platform for nonprofits to connect with potential donors, volunteers, and partners. In this guide, we will walk you through effective strategies that nonprofits can use to effectively market themselves on LinkedIn .
Before you enter, be sure to check out our book;
Effective Social Media Marketing for Nonprofits, Charities and NGOs.
Effective Social Media Marketing for Nonprofits Tactics, strategies, c level executive list tools and tasks to get more out of your social media marketing efforts Book
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1. What Nonprofits Should Avoid on LinkedIn
What Nonprofits Should Avoid on LinkedIn
LinkedIn is meant to connect with others and learn. As we mention in our book , we don’t believe it’s helpful for nonprofits to constantly post about needing help on any social platform. Certainly not on LinkedIn.
You have unique insights. You educate people. You create goodwill and your messages will reach many more people and you will be able to plant a lot of seeds . People will see you as an authority and will support your cause when they are ready to do so.
More importantly, you will raise awareness of the entire niche instead of struggling to get donations from the same “share of wallet”.
Example:
If you are fighting plastic pollution , don't just post on LinkedIn that you need donations, educate people about why plastic pollution happens, what people can do, and what others are doing. People will remember you as an authority, they will check out your cause, and your messages will get shared a lot more. Helping you reach a wider audience.
Here's what this strategy looks like:
LinkedIn Education & Entertainment
2. Engage all stakeholders on LinkedIn
Engage Nonprofit Stakeholders on LinkedIn
Stronger together.
Especially if you are a nonprofit and especially on LinkedIn.
You can work hard to set up and optimize your nonprofit LinkedIn account and be consistent in sharing your posts, but you will never be as strong as when you can get your employees, volunteers, stakeholders, and like-minded individuals to work together and make an impact.
Using the example of plastic pollution again:
Imagine having a social media manager who creates LinkedIn posts on his own.
Imagine your on-site volunteers creating content and sharing it on their LinkedIn profiles and tagging you.
This is just an example. You can go much further!
At the core, it’s important to understand the power of bringing together people who share a mission and spreading the word.
Become an educator and facilitator for those people. They most likely want to help, but may not know exactly how they can best help. Empower and inform them. Provide them with tips and tools. Encourage and thank them.