It is the process that a buyer goes through whose final destination is the completion of the purchase.
The simplest way to think of it is as a research process. When we're in the middle of a situation, we probably don't immediately identify what the problem is; instead, we need more information to understand how inbound marketing works.
There we begin to educate ourselves to understand our special lead problem and its possible solutions. Below we define the stages of the buyer's journey:
Recognition: This is the initial stage we mentioned earlier. The user seeks to educate themselves, understand, contextualize, and name their problem. Imagine you've set several goals for managing your store, and these correspond to several processes. At the end of the month, you realize you haven't achieved several of those goals. Initially, you don't know what the problem or situation is that's preventing you from reaching those goals. This is when you begin to investigate to understand it; this is what we call the recognition phase within the functions of Inbound Marketing .
Consideration: At this stage, the prospect has already defined their problem, given it a name, and gathered a significant amount of information about it. They have already defined all the options available to them to solve their problem .
Decision: At this stage, the prospect has already selected a list of available solutions, methods, vendors, and products that will help them realize the solution they have selected for their problem.
The most important thing to consider about the buyer's journey and how inbound marketing works is that you must create content for each phase of the journey.
The more appropriate your messages are to your prospect's current situation, the more likely you are to convert them into customers.