Inbound marketing is the new philosophy for connecting brands with customers that is completely changing the way we do business. This is thanks to the fact that buyers now have the power.
The internet and online platforms allow users to research and reflect buy bulk sms service on their purchases. We all do this, or have done it. For example: when you go to buy something, what's the first thing you do? Call a salesperson asking to buy it? Or look it up online and do some research? I bet you do the latter.
Inbound marketing aims to provide useful information to your users and potential customers. Through educational reading, your customers can learn more about your product or service. This will help them make decisions for themselves.
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Inbound marketing is based on the idea of creating and sharing content focused on a target audience, in order to gain permission to communicate directly with your potential customer.
Hubspot , the creators of the concept, define it as:
“Inbound marketing allows users and potential customers to find you online and learn about your products and services. It's about offering value in a non-intrusive way , unlike traditional advertising, so consumers don't feel like the goal is to make sales. With inbound techniques, your customers come to you, while with outbound techniques, you have to find them. In the first case, the key is creating quality content; in the second, it's budget.”
Inbound Marketing
Blogger Vilma Nuñez defines Inbound Marketing as follows:
“Also called “attraction marketing,” it involves attracting your audience by creating the content they're looking for.” She asserts that “ With Inbound Marketing, the audience finds you; you don't interrupt them.”