Inbound marketing is a methodology that has gained popularity within businesses due to its effectiveness in digital marketing strategies and is well suited to achieving marketing and sales results in the technology industry.
It's based on creating content focused on your target audience and first obtaining potential customers' permission to obtain their data, thus ensuring that it's not intrusive.
One of the most relevant statistics when determining the effectiveness job function email database of Inbound Marketing is that the average return on investment (ROI) it generates is 275% compared to other methodologies, according to the Hotmart platform.
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One of the main advantages of inbound marketing is being able to build a strong relationship with users, making the process of building brand loyalty faster and easier.
Likewise, when you create your content based on your target audience and align it with your strategies, you'll be able to filter each lead more effectively, placing them correctly at each stage of your sales funnel .
Therefore, by the time the marketing or sales team needs to do their respective work, there's already a foundation that will tell you what the deal will be for each prospect.