Everything you need to know about click-through rate

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Click-through rate (often abbreviated as CTR) is a fundamental metric in email marketing that plays a crucial role in determining whether a campaign was successful or not. That's why it deserves a separate article so you know everything you need to know about it. Briefly, clearly, and to the point. So let's get started.

What is click-through rate (CTR)?
This parameter shows what proportion of those who received an email used a link in the body of the message and clicked through .

How is click-through rate calculated?
You get the click-through rate automatically in almost all emailing tools . They calculate it using this formula:

(number of clicks / number of emails delivered) × 100.

If you successfully delivered your last newsletter to 1,000 recipients, and 50 of them australia email list opened it and then clicked on the embedded link, the click-through rate of the campaign will be (50 / 1,000) x 100 = 5%.

Why is it important to track email click-through rates?
CTR is one of the most monitored metrics in all of email marketing because it clearly shows how many people are interested in you, your services, products offered, etc.

The primary goal of your campaign is not to get the recipient to read the message you sent, but to get them from their email inbox to your website to check out a new article, download a free e-book, check out the current product collection, or perhaps take advantage of a discount promotion that ends in a few days.

A click through from an email is simply another step towards the desired conversion. And the higher its value, the more recipients have made it.

Evaluate email campaigns correctly

How do you know if you're doing email marketing well? By tracking and evaluating seven key email marketing metrics. You'll learn how to do that in our e-book.

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What is a standard click-through rate? And what is a good one?
One of the most popular emailing tools, GetResponse, based on an analysis of almost 7 billion messages from almost 35 million users , reports that the average click-through rate in 2022 is 2.02%.