What are the goals and results of topping?

[suchona.kani.z]

The goal of this feature is to drive higher open and click-through rates, and preliminary results show that it is succeeding.

Top emails have an average open rate of 30% , but are often up to 10% higher. Seznam data also shows that using this special feature leads to a fourfold click rate .

You might be thinking that every coin has two sides, and therefore there must be a "but" here too. For example, the fact that "forcibly" pinning and showing a specific email for a long time can result in mass marking as spam.

Nothing like that. And it's even statistically proven. During testing, the most widely used Czech search engine found that this often happens even less often than it does in the case of regular emails.

Therefore, it probably won't surprise you that the use of this feature has almost doubled in the last year . Being on Seznam ensures that emails are more resistant to spam and have higher open and click-through rates.

Unfortunately, not everyone can use it. Seznam makes it a point netherlands email list to recommend messages only from quality and verified senders to people who have their email accounts with it. That's why it first audits every person interested in topping.

Conditions for using topping on Seznam
Only those who pass the audit and purchase a package with at least 50,000 topping emails can top up their emails .

The audit, which is evaluated manually and usually takes two working days, checks whether the applicant meets the requirements in the following areas:

Reputation – whether it has a good reputation and its messages do not regularly end up in spam.
Technical solution – whether it can sign the mailing list via DKIM, whether it has a functional unsubscribe mechanism, etc.
Database size – whether its contact list is large enough for topping purposes.