How to incorporate incentive marketing into your email marketing for higher conversions

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Incentives motivate customers to take action, ideally to make a purchase. Automated email campaigns make it easier for marketers. Combining these two factors creates an effective marketing strategy. The question is: How to create automated campaigns that deliver incentives to people? Read the article about incentive marketing in email and the answer will be clear to you.

A little guide to the world of incentives
So-called incentive marketing is a very effective tactic if you do it right. If you use email automation for this, you can get the most out of it . We'll talk about how to combine these two areas below, but first, let's take a look at incentives themselves.

An incentive is actually a kind of bait that is supposed to make the reader convert . This doesn't always have to be just a purchase, although that is of course the most optimal option.

Incentives that work
Most incentives fall into one of the following france email list categories, but there are no limits to good ideas.

One-time price reduction
Discount coupons for a percentage or a specific amount.
"Buy two for the price of one" offers.
Incentive Email Campaign: EMP
Loyalty programs
Points systems, such as the 10th purchased product (service) free.
Discounts based on the duration of interaction with the brand.
Bonus product
Buy cosmetics worth XY CZK and get a free cosmetic case.
Incentive Email Campaign: EMP
Trade-up program
Bring your old, unused phone and get a discount on a new one.
Product upgrades
Buy a TV this week and get a free extended warranty.
Chance of winning
Fill out our survey and be entered into a draw for valuable prizes.
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How to choose the right incentive
Incentive programs have become almost a necessity. Consumers have become accustomed to them and expect loyalty offers or savings from the brands they interact with. But what should they choose?