An abandoned cart is asking for an incentive

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After booking accommodation through booking.com, you will also receive a thank-you offer for a discount on their other services:

According to research by the Baymard Institute , up to 81.4% of online shoppers do not complete a purchase. It is in these situations that it is necessary to focus your attention on e-mailing that will return customers to the cart . One way to achieve this is with the right incentive (discount, gift, free shipping).

However, it is not a single reminder email; for greater efficiency, it is necessary to prepare a sequence of several messages . For information on how often to send emails and what they should contain, read the article How to return customers to an abandoned cart using emailing .

Reactivation emails can get you back in the game
Over time, some subscribers will start to ignore your emails. That’s when a reactivation campaign can bring back some of your inactive contacts . Use a positive incentive to wake up a dormant contact and get them iran email list to convert. A Return Path study found that nearly half of users who receive a reactivation email with a discount open it and re-engage.

Blue Apron is offering a $30 savings for re-subscribing to their meals:


Source: shopify.com
Always keep your margins in mind, but if there's an ideal time to discount more than usual, it's now.

Opinion polling is a valuable part of emailing
Customer feedback is very important and can also be well included in your emailing. You can learn how to do this in the article Strengthen your email marketing by including a survey , for now we will only emphasize that by offering a discount you kill two birds with one stone : you will get useful opinions and entice customers to make another purchase.