Success story: américa cred increases customer conversion with sms marketing strategy

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Learn how banking correspondent América Cred used the Disparo Pro platform to reach its target audience and maximize profits through SMS campaigns.
América Cred 's goal was to promote a new opportunity for its customers to refinance their benefit card. With a strategy focused on SMS, the company sought to direct the target audience to a conversation on WhatsApp, aiming to increase customer conversion.

The challenges, strategies and results obtained through SMS Shooting
In an increasingly saturated digital environment, América Cred’s biggest challenge was establishing an authentic connection with its customers. Knowing that people are constantly inundated with information, the company faced the need to stand out and communicate its offers effectively to increase conversions.

The company therefore chose to use SMS as a communication channel to reach its customers quickly and directly. Four SMS messages were scheduled to be sent throughout a specific afternoon, each containing a link directing recipients to WhatsApp, where they could explore the new refinancing opportunity.

Three steps were essential to the success of the campaign:

1. Message definition: the message was carefully crafted rcs data morocco to be clear, concise and convincing. The phrase “MeuCashCard bank has just released a new option to refinance your benefit card” was used to spark customer interest. In addition, a link to the company’s WhatsApp was included in the SMS to facilitate contact.

2. Customer base segmentation: The customer base was segmented by region and card type. This segmentation allowed the message to be directed to the correct target audience, increasing the effectiveness of the campaign.

3. Sending messages: the messages were sent at four different times, at strategic times (between 4pm and 5pm).

The results of América Cred’s SMS campaign were highly satisfactory. The company registered a significant increase in the number of card refinancing requests, exceeding initial expectations and recording a total of 784 clicks on the link sent – ​​a very high response rate, indicating excellent engagement.

The cost per click (CPC) was R$0.30 , a value considered low for the market. In addition, there was a notable increase in customer engagement, with many of them contacting the company directly via WhatsApp to obtain more information about the offer.

With Disparo Pro, your SMS campaigns become simpler and more efficient!
The strategic use of SMS messages stands out as an advantageous channel, as it offers high reach and engagement (more than 90% of messages are opened and read within minutes), immediacy and personalization in communication, as well as security, reliability, efficiency and savings.

Specializing in automated SMS sending, Disparo Pro has the best technology on the market to boost your business. We offer personalized and efficient service to find the best alternatives for your company, providing comprehensive and specialized support.