What is a cross-sell campaign and how can you use it for your online business?

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In the world of marketing, it is said that acquiring a new customer is up to 5 times harder than retaining an existing one. One method that builds on this knowledge is called cross-selling. In this article, we will take a closer look at what such an email campaign can look like and what it brings to companies and customers. Read on, especially if you have e-shop marketing under your thumb.

What is a cross-sell campaign?
If we were to summarize the definition of a cross-sell campaign simply in one sentence, it would sound something like this: Cross-sell is an automated marketing strategy that aims to increase sales by offering suitable goods . The Czech term krásový výdaj is almost never used, although it is possible that you may hear it somewhere.

Cross-selling does not have to be limited to email, its principles lebanon email list are commonly seen directly on the product pages of e-shops, where the customer is shown complementary goods to the one they are currently viewing. You may also encounter the term up-selling , which means suggesting a more expensive or otherwise better version of a product that the customer is interested in.

How does cross-selling work?
Cross-sell campaigns are usually based on offering related or similar goods . Let's imagine that a customer has bought a white T-shirt from us. We can offer them either something that will go with this T-shirt, or other similar T-shirts that we have in stock. This principle can be applied perfectly not only to products, but also to services. After purchasing a ticket, airlines can inform about other services related to the flight, such as superior service or car rental directly at the airport.

Finding related products shouldn't be a matter of crystal ball divination for our customer, nor should we necessarily rely solely on our guesses. Rather, the guide should be data about customer behavior and the products they buy or view. We should also work with detailed knowledge of how customers use our products.