Images can be a weak point in your email

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Email optimization needs to be done from top to bottom. If we consider the subject of the email as the head, then the foot will be the landing page we link to. So let's go through it in order.

1. Watch the length of the object
It starts with the subject line, but try to make sure it doesn't end there. You have half the space for it than on a desktop. While a 60-character subject line appears in a desktop inbox, it's only 25 to 30 characters on a mobile device . Text that's too long may not be displayed in its entirety, which can mean your recipient doesn't read the essentials.

2. Pay attention to pre-header text
Pre-header is the text that appears in the inbox right after the subject. Technically, it is the beginning of the text of the email itself, so there is no need to set anything special. However, it is not worth south africa email list neglecting it, because its good tone can significantly increase the rate of opening the email . You can surprise, entertain, motivate with a specific attractive offer, include a CTA, simply attract attention. Another equally interesting option is to focus on connecting the subject and pre-header.

Pre-header in emailing
3. Keep your braids in check
When you move from a large apartment to a small one, you will probably have to say goodbye to some pieces of furniture. Similarly, a mobile phone screen will not hold as much information and text as a desktop. The text of the email should be concise, clear, and to the point . Use short paragraphs in one column, headings, and bullet points to help the reader scan and navigate better.

4. Don't bet everything on pictures
as they are often too large and take a long time to load on mobile devices or are not displayed at all.