The first few words that an email client user

[suchona.kani.z]

People get dozens of emails in their inboxes every day. Make sure your subject line is interesting – it can make a difference whether people open the email. You can joke, ask a question, use double entendres. Be original and grab attention. Ask yourself if you would be interested in such a subject line.

Pre-header

will see along with the subject line. You can use it to slightly expand on the subject line. Be specific. It should be clear to the reader what you want from them in the email.

Email body

The text of the email itself usually consists of a few sentences and descriptions of the visual elements of the message. Here you are no longer limited by the number of characters and can afford to say a few italy email list extra sentences. On the other hand, get straight to the point, no one will read long incentives to complete the purchase process. Don't forget about personalization - at least addressing them by name should be a given.

Call to action text

No one will complete the purchase process without a call-to-action button. Even though the button usually contains two or three words, make them important. At the same time, don’t get too fancy here – if you want the button text to be a little less conventional, just choose one of the words listed (or their synonyms): buy / continue / return / finish.
Unify the visual
The visuals and design of an email should be engaging, but it should definitely not distract people from reading the text, and most importantly from what you need from it - from clicking the call-to-action button.

The visuals and design of a reminder email should be eye-catching.