Carefully build your contact database

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In 2018, the General Data Protection Regulation (GDPR) came into force. This has had a significant impact on email marketing. Large companies and smaller businesses alike have had to think differently about how they approach their (potential) customers. And it must be said that these changes have not only led to many complications, but have also had a positive impact.

Some market players have had to admit that gradually and thoughtfully building a contact database is not only a sensible path, but now the only possible one. Let's remind ourselves what rules your emailing campaigns should respect.

It’s not just about creating a newsletter packed with news and great offers, you should also pay equal (if not greater) attention to your recipients. It used to be common, although actually quite ineffective from a marketing perspective, for companies to buy contact databases, apparently in the hope that the more addresses the email goes to, the greater the impact it will have. Now, in the GDPR era, the user must give informed consent for you to contact them via email . While the practice of sharing databases malaysia email list has not completely disappeared, marketers who play by the rules can now create better-targeted campaigns.

You can collect contacts directly on your website, where you place a button to subscribe to your emails. In e-commerce, you can offer people during the purchase process to include them in your contact database for the purpose of sending commercial communications.

A separate checkbox is necessary , which must be separated from the consent to the processing of personal data . Don't let any opportunity to acquire a new relevant contact lie idle. Pop-ups on the home page can be a great tool.

What is a legitimate interest?
There is a lot of confusion surrounding the question of whether, under certain conditions, it is possible to send commercial communications without direct consent.