How to connect SMS and email marketing to take your strategy to the next level

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Emailing is still one of the best communication and marketing tools we have available. But combining SMS and email can increase the power of your email marketing even more . Are you wondering how? Read on to find out what SMS marketing can bring you and how to get started.

The main differences between SMS and email that you need to know
In order for SMS and email to complement each other effectively in your strategy, it is important to be clear about the differences between them. The main differences are:

Space for content – ​​SMS messages are limited to 160 characters. It is therefore not always easy to convey what we need in such a short space. The message must be concise, effective and with a clear call to action.
Open rate – according to gartner.com , SMS open rates are as high as 98% . This is a huge difference compared to emails, which have an average open rate of 25-30%. With SMS, you have a much higher chance usa email list of the recipient seeing your message.


Open rate – since we communicate virtually non-stop over the phone, the main advantage of SMS is the speed at which the recipient opens it. Some sources even state that 90% of SMS messages are read within 3 minutes of delivery!


Target group – currently, the younger generation accepts SMS marketing a little better. The older generation still prefers traditional ways of reaching out, such as email. This is also due to the fact that smartphones are the domain of millennials. However, this situation is gradually changing.
You could say that email is like an older brother – classic and reliable . It has already proven itself and is generally popular and positively received. SMS, on the other hand, is younger, shorter, more modern and, above all, faster. Its speed is the main advantage that will help your campaign achieve better results.