Experiment with the subject and sender name

[suchona.kani.z]

These two items decide whether the recipient will open your email at all. Therefore, give them the attention they deserve. Get inspired on how to write an engaging subject , but don't stick to general advice tooth and nail and start experimenting on your own. Test and then evaluate what works for your audience . As for the sender's name, an email from a specific person from the company (e.g. Martin from Econea.cz) will have a greater chance of success than, for example, with the sender listed as info, company name, or even no-reply.

Create dynamic content
Can't imagine emails without personalization? Neither can we – and it's very likely that neither can your readers. Give them what they subconsciously expect and desire from you: relevant content tailored to their needs. Make full use of all the information that the recipient provided you with about themselves when filling out the registration form, monitor how uk email list they behave on your website . What products and services did they show interest in? How did they respond to your previous emails? Sum it all up and you will receive the ideal content for each subscriber on a silver platter. Then all you have to do is serve it.

Update your strategy regularly
Planning is the basis of everything in business – not just email marketing. Are you clear about what the content of your campaigns should be, when it is ideal to send them and to which segment of your database? Do you have a perfect welcome series for new subscribers ? You can be proud of yourself, but don't rest on your laurels and always carefully analyze the results of past campaigns. Only thanks to them will you find out whether the plan is perfect not only in theory, but above all in practice. And if you find cracks in it, this is a great opportunity to reevaluate and update the existing strategy so that it fulfills its function again – and so that subscribers look forward to your emails and follow your calls to action with joy.

Are you now clear on which habits you will build first for the benefit of your email marketing and which ones will soon follow? We'll let you breathe a little now and in the next article you can look forward to more recommended habits, this time focused on campaign content and their automation.