How to attract subscribers to a medical laboratory telegram channel faster and cheaper

[mehadihasan123456]

Brought more than two thousand new subscribers to the medical channel through bots and bloggers in Telegram. Moscow medical laboratory runs a Telegram channel and wants to tell more potential clients about its services.

When new subscriptions to a channel are needed, it is worth testing a new entry point. Since trust is important for clients in the medical field, we decided to build it with useful posts and post them in the channel. But we realized that few new people come this way, and began to attract subscribers with advertising from bloggers with medical channels.

We studied many medical blogs in Telegram with different numbers linkedin data of subscribers, quality of publications and audience activity. We also looked at bots with regular mailings of useful information on medical topics. We excluded those we doubted: we checked for cheating and questionable content, crossed out the most suspicious and weak ones. We left 12 channels for work.

We prepared five posts that were published on the channels periodically over three months:

What should definitely be in a first aid kit


Tests for children before the new school year


When taking what medications should you not sunbathe?


Post about acute intestinal infection


How to find out your biological age


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During this time, 2043 people subscribed to the channel. From regular TG channels of bloggers, a subscriber cost from 150 to 250 rubles, and from mailing bots, the cost of a subscriber was 20 rubles. Purchasing in bots is cheaper, so the cost of a subscriber has decreased. At the same time, this did not affect the quality of subscribers - user activity is only growing.