When the content plan is ready, the task has an approximate deadline and a budget, you can start testing hypotheses: for example, which articles are more interesting to readers, what format they prefer.
We wrote several different articles each month and analyzed what content readers liked best.
We worked with three types of content:
Overview - told about the village and highlighted the chinese america data advantages. This direction brought the most leads.
Top — revealed topics based on the requests of people who move out of town. This format is popular among all Zen readers.
Questions and Answers - answered the most frequently asked questions of potential clients and addressed their concerns.
Before you start testing, we recommend preparing versions of not only texts, but also headlines and images of advertising articles. It is optimal to select 3-4 headlines and up to 5 images for testing and track their statistics and effectiveness.
Test your hypotheses
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mehadihasan123456
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